Mercura

Making AI-powered quoting feel practical

Mercura helps manufacturers and distributors automate the work behind quotes and orders. Its AI can understand customer requests, match products, process emails and calls, and send the finished information into existing ERP systems.

The Challenge

Quoting is often a lot of manual work.

Sales teams have to read through requests, understand technical specifications, find the right products, check pricing, and enter everything into their systems.

The challenge was showing how much of that work Mercura can take over without making it feel like another complicated AI product.

The Design

I wanted the quote-to-order process to be the main story.

Instead of explaining every AI capability separately, the website follows a simple flow: receive a request, find the right products, and get the quote into the ERP.

That gives the product a clear narrative and makes the automation easy to understand.

Showing AI at Work

The product visuals focus on the actual work Mercura handles — reading emails and specifications, matching products, handling customer calls, and preparing quotes.

This makes the AI feel less abstract. You can see what it actually does and where it fits into the existing sales process.

The Result

The final direction positions Mercura as a practical AI coworker rather than another AI tool.

The idea behind the design is simple:

Let AI handle the repetitive work. Let sales teams focus on selling.